2023
Design • Art Direction • Branding
Tunnel International is an events company primarily focused on entertainment and music, while its subsidiary, Tunnel Arts, specializes in creative consultation and design. Both logos evoke a sense of progression and dynamic movement through successive ripples and stripes. The Tunnel International logo, with its circular form, suggests a globe while also resembling a speaker or sound waves, where the center transforms into a wormhole. The Tunnel Arts logo, on the other hand, evokes the shape of an arch and a receding hallway, symbolizing a gateway to immersive creative experiences.
Though both logos share a cohesive aesthetic, they feature distinct, vibrant color combinations that feel bold and playful. The almost psychedelic hues, reminiscent of entering a rabbit hole, evoke a sense of entrancing imagination and boundless creativity. This visual language captures the essence of both brands — forward-thinking, dynamic, and deeply rooted in the power of exploration and artistic expression.
Process sketches
ALT Iterations