2022
Design • Art Direction • Branding
This logo was created for a luxury campsite near three dormant volcanos in the western region of Saudi Arabia. Each of the three volcanos has a different width, size, and differently colored sand. The campsite rests on black and grey volcanic sand. The grayscale and beige combination color scheme corresponds to the color of the different shades of sand.
Aeon is a versatile brand whose logo is designed to function as a contained badge, seamlessly adaptable to clothing items such as beanies, puffer jackets, and bags. The logo borrows the concept of nesting from a Russian doll, where a rounded trapezoid encapsulates four progressively scaled trapezoids. This layered structure symbolizes three volcanoes and a tent at the center, evoking a sense of exploration and endurance. The typography, presented in both Arabic and English, is carefully selected to convey a clean, luxurious, and sporty aesthetic, ensuring adaptability across various applications while maintaining an air of elegance.
ALT Iterations