In collaboration with Arwa Alturbaq, Rayan Alhú, and Tahani Alhabib
2018
Art Direction • Branding • Photo retouching
Logo design by Arwa Alturbaq
Zn is a subsidiary of Diet Center, specializing in healthier eating and weight loss. The logo was redesigned for the opening of a health-conscious cafe, embodying the essence of balance through its emblem shape and the simplicity of incorporating both Arabic and English lettering while balancing visual weight. Arwa created block prints to achieve the textured block print aesthetic. Under my input and art direction, Rayan developed the menu and package designs, while Tahani designed the uniforms. As part of the brand refresh, I created a collection of simple, whimsical illustrations introduced across various applications—including packaging, menus, and in-store branded materials. This playful illustration style enhances the brand's visual identity by conveying transparency, lightness, and approachability.
Illustrations
Applications
Uniform